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Kellogg's Grant for Breakfast Club - award granted for second year in a row! Oct 2013

posted 4 Dec 2013, 02:17 by Unknown user   [ updated 21 Jan 2014, 09:30 by Philippa Dancey ]

Kellogg’s gives local school a helping hand at breakfast time

Today the Ridge Academy was given a grant of £450 to help fund the school breakfast club.

The Ridge Academy is one of 600 schools from across the country to receive this money to help stop children going to school hungry.

Money problems mean more and more children don’t get fed at home in the morning so many sit at their desks with empty tummies, says Kellogg’s.

Four out of five (79%) of the teachers spoken to by Kellogg’s said that children are hungry in the morning lessons and more than half (54%) said this had risen over the last year because of the recession, unemployment and cuts to benefits.

School breakfast clubs are widely regarded as a good value way to solve the problem of child hunger in the morning.  Sadly recent reports show that 40% of breakfast clubs have closed in schools in England where there is no budget for this extra service.

Kellogg’s started the Help Give a Child a Breakfast Campaign last October to enable these clubs to take place as teachers have seen the problems caused in class when these clubs close.

Mrs Ingram, Principal of The Ridge Academy said ‘Breakfast clubs are a lifeline for many children but with budgets being tight they could sadly be too expensive to afford in the future.  The grant will really help our club and we look forward to spending the money on food and new crockery and cutlery for our breakfast club’.

Kellogg’s is giving £300,000 in total to make sure one million breakfasts are given to these children most in need in the UK and Ireland.